Social Media As a Tool To Build Customer Relationships
It is the age of social media! Today, almost all companies whether it is the automotive industry, medical device companies, financial companies or education institutes – everyone has a social media presence and making the most of their profile to reach out to their customers, building customer relationships, spreading information and value about their organization and in a way building meaningful relationships in the process. Just think about any reputed company and you will find its strong presence in Twitter, Facebook, LinkedIn and other popular social media websites.
Social media is now more like a strategy to build brand image and to take customer satisfaction to an absolute new level. It is a great way to build relationships with your new customers, keep your existing customers updated and happy and reach out to all future customers. So, what makes social media so crucial for the success of an organization?
Good Way To Share Stories
People love talking about themselves. When businesses make an endeavour to hear such stories and be a part of their life, they are definitely able to build a close relationship with their customers. Companies like to make people a big focal point of their business which would make them a big part of their brand too. With a special app “share your story”, customers have a scope to submit their story, pictures and also related to anything which is related to the use of products and services related to the business. With such life events or stories being shared in social media, it helps in building brand reliability and credibility of the brand. These stories or moments of life, are like milestones for the entire community. They are increasingly read for inspirational value, as a testimony and often help people feel good about the brand.
Help In Connecting
Today, businesses use social media to connect and inspire one another. Popular brands like Nike Women and Weight Watchers are true examples of the fact, how valuable Facebook is in bringing people who share similar interests. Social media is a tool for who are looking for a tool or an outlet to get support or spread information about their products and services. Thus, when this tool is continuously used by businesses, it helps in successfully connecting with the audience and strengthening their relationship like never before.
It is more about customers
When social media is used for building customer relationships, people are aware that it is not about the product or service, the company is interested in the customer. If you have seen American Express open forum, you will realize how well the company has surpassed all customer expectations when it is about customer expectations and when it is putting customer satisfaction in the first place. There are several such forums developed for helping customers interact with businesses, share their concerns or put down their suggestions.