Benefits of using YouTube in your Business

If you are a small business that wants to increase profit margins and brand recognition, then, you must look for new ways that will promote your business without spending a lot of money.

YouTube is one of the biggest and widely used video sharing site. It was launched in 2005 and over the years, the site has rapidly grown to more than 3 billion video views per day. The site is available in many different languages and it can also be accessed through different mobile platforms. If you don't know how YouTube can drastically help you improve your business, here are some of the benefits that YouTube can provide for your business.

YouTube helps Marketing of Products, Services, and Brands

Google owns and runs, If you search anything on Google universal search site, you will notice that the search result will include images, videos, books, content sites, and news. Nowadays, YouTube videos are appearing more often in Google search results than ever before. If you create a YouTube account and post videos, there is a likelihood of some of the videos will appear in search results. This can be a great way of marketing a business when users view your videos and subscribe to your services.

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Grow your traffic with YouTube

Online video streaming and viewing have grown so rapidly. Google reports that there are over 4 billion videos viewed every day. When you use YouTube for business, you can easily capture a big audience and convert viewers into customers and potential clients.

Some quick facts you need to know about YouTube

  • There are 100 hours of video uploaded every 60 seconds on YouTube site.
  • YouTube is the second largest search engine site and the third most viewed social site in the world, beside Google and Facebook. 
  • More than one billion worldwide people visit YouTube Each Month.

As long as you post videos that entertain, educate and provide solutions on YouTube, you can easily gain a lot of fans that will eventually become your long-term customers and clients to your business. 

YouTube for Students

Today, more than ever, YouTube provides millions of educative videos that can help students learn new things and excel in their studies. If you search for any course or any career on YouTube, you will get thousands of Videos that relate to that specific subject. Many people have learned new courses and grown their expertise by just watching educative videos on YouTube. 

Unlimited Bandwidth and Sustainability

Unlike other Video sharing sites, YouTube offers unlimited bandwidth and unlimited space for hosting Videos. Once you create your account, you are allowed to host thousands of videos at no cost. Google is a well-established company that owns thousands of dedicated servers that are able to handle millions of video views over a short period of time. On YouTube when a video goes viral, the site administrators will update the hosting server in a way that it will be able to sustain large traffic of views from different people across the world. 

YouTube can help your Business to build a good Email List

One of the greatest benefits that YouTube provides to businesses is the ability to build email lists with subscribers. If you create a YouTube channel and attract thousands of real YouTube subscribers, you will be able to drive traffic to your website where you can collect emails and build a list of potential clients. Nowadays, YouTube allows you to embed a popup on videos, where viewers can enter their email address and join your email list.

Sell your products and services through YouTube videos

Videos that are well designed can easily capture the attention of viewers and help to increase conversions. Most people buy products from businesses that they trust, By creating videos that are open-minded, you can be able to build trust with viewers and sell your products to them. 

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