Social media marketing refers to the process of getting traffic, attention through social media sites.
What is Social Media Marketing?
The benefits of social media marketing. Social Media Marketing is the process of marketing content or information to gain great traffic or attention through social networking sites.
Social Media are websites that offer various social activities. For example, Twitter is a social networking site that allows people to share short messages or update information with others quickly and briefly, Facebook is a comprehensive social network that allows updating and sharing photos, pretty event and series of events
Social Networking Websites
Social networking websites allow users to interact with one another and build relationships. When a company join the social channels, consumers can interact with its and it can communicate with consumers directly. That interaction feels more personal to users than traditional methods of strictly outbound marketing.
Social media marketing itself is a catch-all term for sites that may provide radically different social actions. For instance, Facebook, is a full-blown social networking site that allows every users to share updates, photos, joining events and many other activities.
How are search engines and social media marketing related?
Why is a search marketer or a search engine website interested in Social Media? These two elements are closely related.
Social media is geared towards the development of content such as stories, news and discovery. Social Media can also help build links that support the SEO performance of websites when there are links from social networks pointing to them.
When users search for information on social networking sites and there is information to learn more from the website linked from social networks to that, it will affect the search results, because the search result rankings have. Backlink criteria from social networks.
Popular Social Networks
Types of Social Media Marketing
- Social News: Digg, Sphinx, Newsvine. Read news, vote or comment.
- Social Sharing: Flickr, Snapfish, YouTube. Create, share photos, videos.
- Social Networks: Facebook, LinkedIn, MySpace, and Twitter. Connect and share.
- Social Bookmarking: Delicious, Faves, StumbleUpon, BlogMarks and Diigo. Share or bookmark sites of interest.
Benefits of Social Media Marketing
+ 67% of customers believe in advice, and feedback on products/ services.
+ 45% of internet users regularly create online content (blog, video, comment, slide)
+ More than 2.2 billion blog posts per day.
If interacting well with Social Media Marketing, the opportunities to appear in front of customers will be great. Currently in many countries, companies have also started to pay attention, but not much. The most obvious is through facebook – the number of Ads of companies and businesses is increasing, the number of young people taking advantage of this channel to trade a lot.
Social media is a great tool for businesses. Social media can be a platform that allows you to talk directly to your customers and prospects, share content, engage in conversations, build trust, reach more people, increase engagement. influence your influence and ultimately better understand your customers.
Imagine you own a vintage clothing store. Your customers may have used Social media to talk about you. They may be sharing their amazing findings, asking for change advice, or even posting pictures of celebrities in your outfits.
When you join these social networks, you can join these chats and start new ones. You’ll probably start off by sharing photos when you get new items in stock, and this will keep you in top spirits. It also gives people a reason to visit, again and again.
In this way, your network can grow rapidly. Those people can view your posts and share them with other fashion followers, which can score you new followers and new connections. These are the people who might become your next customer.
Social media can also help you build trust with your audience. Imagine a prospect reading reviews, or watching videos of real people, not a model dressing up and talking about your clothes.
Social media provides an opportunity for your customers and fans to promote your product, and when this happens, you gain trust. Why? When others say how great you are, it carries more weight. You are not promoting yourself, your customers are doing it for you.
And, there’s one ultimate benefit of social media for your business: You can learn by watching how people interact with your brand online.
Join the right Social Media Sites
Make social media really work for your business by joining the right social media sites, sharing content, and engaging in vibrant conversations and growing your network.
First, you will want to explore the different networks. Which customers are using the most?
This will help you decide if you need a Facebook page, a YouTube channel, a Pinterest account, Twitter, a LinkedIn company page, or some combination of them.
You will then need to create your profile, or the page that usually ends up being your homepage, on every website you will join.
Each social network is different, but whenever possible, you’ll want to add details about your business, like your location and contact information. Some allow you to add information about your business or even photos and videos.
Once you’ve switched to social media, you can get to know the neighbors. Making friends takes time and effort, but if they can help keep your business informed, it’s an investment that really pays off.
It is important to know that while you may be using social media for your business gain, it is a very different medium from your usual advertising channels. Think of it more like a conversation – a relationship of give and take. Treat this network like your friends and colleagues in the real world.
Follow other ways to grow your network: contests, special events, member-only offers, entertaining content or even face-to-face, real meetings for members your social network.
And remember, every member of your social network has their own network. Social media is all about sharing, so when you add posts and photos and participate in chats, it is easy for people to connect with you. And that means more views of you and your business.
Social media is a great way to initiate a conversation with people and ultimately grow your customer base. And just like everything else in the online space, you’ll need a plan.
If you follow along with the rest of our videos, we cover the types of social networks out there and how to build your presence on them. Then we will talk about creating and administering a plan for social media. And if you’re really social, we will even talk about paid advertising on social pages and how to measure your success with society.
If you know how to exploit Social Media Marketing, you will have a huge business efficiency, with a cost almost equal to “0”. Let’s start building an Internet Marketing System, right now. You will see a very impressive effect.
To be successful in social media marketing you need a right strategy and methods, the following article will help you through the 4-stage process of listening to social media, see details at Here: Develop a successful Social Media Marketing strategy.